Vintage 1910s Levi Strauss & Co. Denim Koveralls for Kids Advertising Celluloid Pin
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Vintage 1910s Levi Strauss & Co. Denim Koveralls for Kids Advertising Celluloid Pin

Code: advt00003

$75.00

Product Description

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ARTIFACT: This is a circa 1910s pin for Levi & Strauss' "Koveralls" dungarees for kids. A Bavarian émigré to America, Levi-Strauss invented jeans by asking a tailor to sew a rugged pair of pants out of canvas. Denim was the next material to be used, a serge imported from Nimes, France (de+nimes: "denim"). Koveralls debuted in 1912 and became the first Levi-Strauss product to be sold across the United States. The pin shows two horses walking away from each other with a pair of dungarees between them, and reads KOVERALLS LOOK FOR THE LABEL. The pin is by Bastian Brothers (Levi-Strauss history credit: FundingUniverse.com).

VINTAGE: Circa 1910s.

SIZE: Approximately 13/16" in diameter.

MATERIALS / CONSTRUCTION: Celluloid-wrapped tin, paper backing.

ATTACHMENT: Straight pin.

MARKINGS: BASTIAN BROS. MFR'S OF RIBBON METAL AND CELLULOID NOVELTIES ROCHESTER N.Y. with union mark.

ITEM NOTES: The pin you receive will either be the one pictured or one in very similar condition. This is from a clothing advertising collection which we will be listing more of over the next few months. ebay VEX99 LGEX8/12

CONDITION: 8- (Very Fine-Excellent): The badge shows only light wear and aging. Dot near pants looks to be a printing mark and not foxing.

GUARANTEE: As with all my artifacts, this piece is guaranteed to be original, as described.