GUARANTEE: As with all my artifacts, this piece is guaranteed to be original, as described.
Vintage 1910s Levi Strauss & Co. Denim Koveralls for Kids Advertising Celluloid Pin
SOLD!!! No Longer Available!
ARTIFACT: This is a circa 1910's pin for Levi & Strauss' "Koveralls" dungarees for kids. A Bavarian emigre to America, Levi-Strauss invented jeans by asking a tailor to sew a rugged pair of pants out of canvas. Denim was the next material to be used, a serge imported from Nimes, France (de+nimes: "denim"). Koveralls debuted in 1912 and became the first Levi-Strauss product to be sold across the United States. The pin shows two horses walking away from each other with a pair of dungarees between them, and reads KOVERALLS LOOK FOR THE LABEL. The pin is by Bastian Brothers (Levi-Strauss history credit: FundingUniverse.com).
VINTAGE: Circa 1910s.
SIZE: Approximately 13/16" in diameter.
MATERIALS / CONSTRUCTION: Celluloid-wrapped tin, paper backing.
ATTACHMENT: Straight pin.
MARKINGS: BASTIAN BROS. MFR'S OF RIBBON METAL AND CELLULOID NOVELTIES ROCHESTER N.Y. with union mark.
ITEM NOTES: The pin you receive will either be the one pictured or one in very similar condition. This is from a clothing advertising collection which we will be listing more of over the next few months. 2@VEX99 LGEX8/12 SeVAJJX10/29/19 SLHEX02/02/20 SeVAAEX07/07/20
CONDITION: 8- (Very Fine-Excellent): The badge shows only light wear and aging. Dot near pants looks to be a printing mark and not foxing.