Vintage 1910s Levi Strauss & Co. Denim Koveralls for Kids Advertising Celluloid Pin

This is a circa 1910's pin for Levi & Strauss' "Koveralls" dungarees for kids. A Bavarian emigre to America, Levi-Strauss invented jeans by asking a tailor to sew a rugged pair of pants out of canvas. Denim was the next material to be used, a serge imported from Nimes, France (de+nimes: "denim"). Koveralls debuted in 1912 and became the first Levi-Strauss product to be sold across the United States. The pin shows two horses walking away from each other with a pair of dungarees between them, and reads KOVERALLS LOOK FOR THE LABEL. The pin is by Bastian Brothers (Levi-Strauss history credit: FundingUniverse.com).

Circa 1910s.

Approximately 13/16" in diameter.

Celluloid-wrapped tin, paper backing.

Straight pin.

BASTIAN BROS. MFR'S OF RIBBON METAL AND CELLULOID NOVELTIES ROCHESTER N.Y. with union mark.

The pin you receive will either be the one pictured or one in very similar condition. This is from a clothing advertising collection which we will be listing more of over the next few months. 2@VEX99 LGEX8/12 SeVAJJX10/29/19 SLHEX02/02/20 SeVAAEX07/07/20

8- (Very Fine-Excellent): The badge shows only light wear and aging. Dot near pants looks to be a printing mark and not foxing.

As with all my artifacts, this piece is guaranteed to be original, as described.