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ARTIFACT: Beautiful circa 1910 Horlicks Malted Milk advertising celluloid pocket mirror. J&W Horlicks was started in 1873 in Chicago, Illinois by two brothers from Britain. The Horlicks malted milk product was popular with the average citizen, but was also used to nourish babies, the ailing and even United States soldiers during World War II. The vibrantly colored design of the pin is a dairy maid with her favorite cow. The side of the cow reads: ASK FOR HORLICKS AT ALL FOUNTAINS AND HOTELS and the maid is holding a milk container that reads: HORLICKS MALTED MILK. The outer edge of the pocket mirror reads: THIS MAIDEN FAIR WAS DRESSED IN SILK SHE DRINKS THE HORLICKS MALTED MILK TEA OR COFFEE IT DOES REPLACE IN HEALTH OR SICKNESS, WINS THE RACE. The reverse of the celluloid design is a round pocket mirror with a hairline crack that does not detract.
VINTAGE: Circa 1910
SIZE: Approximately 2 in diameter
CONSTRUCTION/MATERIALS: Celluloid, mirror
ITEM NOTES: This is from an advertising collection which we will be listing more of over the next few months. MBEZ15 LHEX9/15
CONDITION: 7 (Very Fine): The mirror shows minor to moderate wear, there is a hairline fracture in the mirror, but it does not detract, the celluloid remains vibrant and in nice condition.
GUARANTEE: As with all my items, this piece is guaranteed original.